All materials we take from the earth, but some are more sustainable than others. We are committed to creating from the most sustainable fibres we can source, whilst staying true to the premium quality & soft fabrics our customers have come to expect and love.
8 million tons of wastes end up in our seas every single year. 640 thousand tons of fishing nets are abandoned at the bottom of the ocean. (data sourced from FAO and UNEP)
Such alarming data tell us that, unless the situation changes, by 2050 our seas may contain more garbage than fish. We really need to change our approach radically, cohabiting with Nature in the best possible way, and considering the importance of a limited resource such as water. We need to be more deeply aware of this situation and change our mentality towards it.
There are initiatives all over the world that are aimed at promoting nature preservation. We work closely with wonderful company to promote, and raise awareness of this wonderful cause.
An initiative called "From Waste To Wear" was developed with the aim to remove waste, and in particular fishing nets from the seas, for the purpose of creating healthier seas and recycling marine litter into textile products.
The recovered fishing nets are transformed and regenerated together with other Nylon waste by Aquafil into ECONYL® yarn, a high-quality raw material used to create new products. The initiative is operating in Europe, focusing on the North Sea, Adriatic and Mediterranean Sea, all regions important for biodiversity and tourism and also heavily used for fishing.
We cant save the world alone, but by doing something good, we hope to inspire others to follow. Our entire collection from from 2018 onward will be created with ECONYL.
Our vision is to continue to create beautiful garments that also inspire change towards truly sustainable fashion. Change for people, change for communities and change for the planet along the way. It’s an exciting, expansive and forever evolving journey – and one that we want to share with you.