Charlie Mae is an Independent Australian Swimwear Brand.

charlie mae swimwear founder beth ireland

The swimwear boutique's designer Beth, has lived her life on Australia's eastern beaches from Sydney to Byron Bay. A born beach girl, she has a love for everything the beach culture has to offer.

Now permanently based in Byron Bay, Beth has utilised her creativity and passion to bring to life a collection of high quality swimwear, defined by flattering cuts and a love of comfort, combined with minimalist aesthetics. Born to share with people our focus on the redefinition of the values of fashion, and the positive impact we can make on our planet for the future.

Her pieces are designed to accentuate beauty, confidence and health, influenced by the relaxed, fun loving Australian summer lifestyle. Our girls are lovers of the outdoors, earth loving, sophisticated adventurers who radiate beauty inside and out.

We believe in acting mindfully of our environment and each individual piece comes to you with love, fairness and quality. We ensure our manufacturers are ethical. All products purchased online follow a slow fashion approach, to ensure our pieces are created with careful consideration for our planet earth.

The collection is carefully tailored with strong attention to detail and designed to complement a range of body types.
There is nothing like exploring the world and its beaches with one of Charlie Mae's special and individual pieces. Look good and feel good knowing you've helped towards cleaning up our oceans. Every bit counts! Established in 2017 - Charlie Mae will continue to be dignified, cultured and stylish as we continue our story.